Bringing the Boehringer Cares Rebrand to Life
Implementing the Boehringer Cares rebrand across its website, employee communications, newsletter, and volunteering programs.
Project Snapshot
- Project type: WORK
- Year: 2025
- Primary topics: rebrand implementation, website rollout, internal communications, employee engagement
- Search focus: Boehringer Cares rebrand implementation, website rollout, internal communications, and employee volunteering.
Key Proof Points
- Worked with UX and brand teams to implement an established rebrand vision across the foundation's website and communications.
- Created more than 25 assets using the new brand direction.
- Built a newsletter with an 80% open rate as annual employee volunteering increased by 25% during the 2025 rollout.
The assignment
The broader team had established a new direction for how Boehringer Cares should present its mission and work. I was responsible for helping implement that direction across the places where employees and the public encountered the foundation.
That meant coordinating details, gathering and organizing information, working with UX and brand colleagues, and making sure the new vision carried through consistently from the website to internal communications.
From vision to rollout
I collected and organized the information needed for the rollout, then worked with UX and brand strategy teams to apply the new direction to the foundation's website and communications materials.
I did not create the original rebrand vision. My role was to carry it through: helping translate the approved direction into clear copy, updated pages, and a consistent set of materials for the foundation's work.
- Coordinated with UX and brand colleagues to implement the refreshed website and visual direction.
- Organized content and information for the public-facing rollout.
- Created more than 25 communications assets using the new brand direction.
Carrying the rebrand inside the company
The website was only one part of the rollout. I also built a company-wide newsletter and updated internal messaging around volunteering so employees encountered the same voice and visual direction after the launch.
This ongoing work helped keep the rebrand consistent across announcements, program updates, volunteering communications, and impact stories.
Results
During the 2025 rollout, annual employee volunteering increased by 25%. The company-wide newsletter reached an 80% open rate and became a reliable way to share opportunities, updates, and impact stories.
The result was a rebrand that showed up consistently in the foundation's public presence and in the communications employees received throughout the year.
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